The Effects Of Physical, Mechanical, And Electrochemical...

Summary of: â€Å"An experimental study on the effects of physical, mechanical, and electrochemical properties of natural cohesive soils on critical shear stress and erosion rate† This article is about the different soils in manitoba rivers and their erosion rate. The study was done using samples taken near the surface of the river. Samples from northern Manitoba contained brown clay with high amount of clay, silt and also organic content but samples from the Red River in southern Manitoba contained grey clay with high plasticity. â€Å"Therefore, this study can represent behavior of cohesive river bank erodibility in Manitoba over a wide range of soil and sediment properties.† (Kimiaghalam Et Al.) study is trying to measure different erosion rates of soil in manitoba rivers. It was conducted by three scientists. Navid Kimiaghalam works at the University of Manitoba and has a Phd in. Environmental Engineering, Civil Engineering, and Geomorphology. Shawn P Clark Works at the university of manitoba and has a Phd in Civil Engineering. Habib Ahmari has a Phd in Civil Engineering and Hydrotechnical Engineering. He works at university of Texas Arlington and is a senior lecturer there. These scientists measured different erosion rates in order to learn about the properties that effect erosion. There has been very little study done on this topic so they had to make sure their research was thorough. In order to do so they used 13 different soil samples from 3 different locations.

Analysis Of Joseph Conrad s Heart Of Darkness

Heart of Darkness: A Contradictory Metaphorical and Symbolistic Novella by Joseph Conrad Figurative language is the use of words or expressions in a piece of literature that are not mean to be taken literally by the reader. This tool in literature is used to convey a message in an obscure way, many times leaving the true meaning up to interpretation. Examples of figurative language are symbolism and metaphor. However, there are many more methods an author can use to convey a non-literal meaning. Conrad uses figurative language, primarily symbolism and metaphor, in Heart of Darkness to convey deeper messages to his audience. From the beginning of the story, when Marlow sees the river and states that it looks like a winding snake, the†¦show more content†¦Kurtz. Eventually, Marlow finds a deranged Mr. Kurtz in the middle of the jungle where he has slaughtered many of the native people and made his own type of tribe to produce the most ivory possible for the company. Marlow tries to rescue Mr. Kurtz from the jungle but Mr. Kurtz dies before he can do so, uttering the famous last words, â€Å"The horror! The horror!† (Conrad 116). Metaphors show up in various shapes and forms throughout the story and are almost always up to interpretation by the reader. The most obvious metaphor is in the title itself, Heart of Darkness. One interpretation of this title is that Conrad acknowledges Africa as the center of darkness itself because this is where most of the story takes place (Anderson 408). Another interpretation of this could be taking the title as a literal meaning that Mr. Kurtz, or man in general, has a heart that is characterized by darkness and in a dynamic â€Å"psychic state† (Kimmel 206). However, any way that this title is perceived acknowledges that Conrad is conveying something as dark (bad) as opposed to light (good). The dark and light contrast shows Conrad wants the reader to see he sees either Africa, Mr. Kurtz, or man as a whole to be lacking good. At the beginning of the story, the reader se es a metaphor derived from this lightness and darkness idea. When leaving the ship port of London, Marlow sees a dark looming cloudShow MoreRelatedAnalysis Of Joseph Conrad s Heart Of Darkness1504 Words   |  7 Pagescontrol over others and can be found in both people and objects. In Joseph Conrad’s Heart of Darkness the main character and narrator Marlow identifies a force within ivory that conveys a sense power within the enigmatic Mr. Kurtz. The African ivory trade was flourishing in the early 1900’s. Obtaining the precious object transformed some into greedy connoisseurs with endless intentions to get their hands on all of the continents ivory. Conrad shows that the power that is emitted from the ivory falls intoRead MoreAnalysis Of Joseph Conrad s The Heart Of Darkness 1801 Words   |  8 PagesAlly Jones Professor Smith English 1302 November 18, 2014 Female Roles in Joseph Conrad s the Heart of Darkness: In regards to Joseph Conrad’s Heart of Darkness, many literature reviews focus on the motifs of Imperialism, the symbolism of darkness and fog, or the aspect of racism in Conrad’s work. During the era which Conrad wrote, England was going through the Victorian Era, which was marked by a shift in views on morality. The term â€Å"Victorian morality† is used today to describe values whichRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1713 Words   |  7 PagesMonth: January 2014 Name: Faris Khan Period: 3 Title: Heart of Darkness Author: Joseph Conrad Date started/date completed: 1/19 - 1/28 Pages read: 96/96 (Including the ten page introduction, 106/96) Rating of book (1-10): 9/10 Above you rated this book. Explain in detail why you gave this book that score: Author Joseph Conrad uses a very interesting method of narration in his novel, Heart of Darkness. The novel itself is written in first person, from the perspective of an unnamed sailor aboardRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1396 Words   |  6 PagesShelly Pyakurel Ellen Stockstill English 4 DC 27 April 2015 Research Paper Heart of Darkness is a novel by Joseph Conrad that centers on Marlow, a man who goes to the Congo for a job opportunity. He meets a man named Kurtz, who is well known by many. Once he gets to the Congo, he sees colonialism first-hand. He sees that the natives of the country were practically enslaved and forced to work under very harsh conditions. The two major characters of the novel are Marlow and Kurtz. There are many minorRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1552 Words   |  7 Pagesfollowers. Historically, people have been socialized to accept and adhere to these stereotypes. Women have an important role in Joseph Conrad’s Heart of Darkness. Women are used in this novella reflect an important aspect of culture: sexism. Heart of Darkness was originally published in 1898, a period where women were facing especially harsh discrimination. Conrad’s Heart of Darkness tells the story of Marlow, an experienced sea captain, who is setting out on a mission to rescue Kurtz, an intelligent butRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1555 Words   |  7 PagesAlthough the author Joseph Conrad never met the German philosopher Gottfried Wilhelm Leibniz, who died more than a century before Conrad’s birth, their distinct philosophies still have numerous points of intersection, suggesting some fundamental truths within the structure of the human reality. Through the novella, Heart of Darkness, Conrad details his perspectives on the faults of man and reality as a whole, with views often coinciding with many of Leibniz’s own, as found in his numerous philosophicalRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1233 Words   |  5 PagesImperialism has often been described as a light, a method to guide the uncivilized. However in Heart of Darkness, Joseph Conrad sheds true light on the subjec t. In the novel, Conrad exposes the situation in Congo during the era of Imperialism for the Europeans. Conrad reveals the exploitation of the natives through a tale of Marlow, an introspective sailor, and his nightmarish journey up the Congo River to meet a reputable European trader, Kurtz. As the life of the great Kurtz comes to a close, theRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1250 Words   |  5 Pages Written in 1902, Joseph Conrad’s Heart of Darkness follows the character Marlow in his journey up the Congo River to find the mysterious Kurtz, an ivory trader. In the story, Conrad explores the issues of colonialism and imperialism. The Company has enslaved native Congolese to help them mine for ivory and rubber in the area. The Congolese experience brutal working conditions as the company profits off their free labor. Racism is evident throughout the story with Marlow calling the blacks â€Å"savages†Read MoreAnalysis Of Joseph Conrad s Heart Of Da rkness963 Words   |  4 Pagespeople. Heart of Darkness, by Joseph Conrad, can be criticised through many different lenses. Though Natives are a large part of Conrad’s narrative of European atrocities in the Congo, his treatment of Congolese Natives throughout the book show them to be nothing more than props. Conrad skews Natives language, culture and intelligence to fit Europeans schema for Africa and Africans. Conrad’s Heart of Darkness is placed in a colonized Congo. ...despite Heart of Darkness s (Joseph Conrad) obviousRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1080 Words   |  5 Pages1 Kathrine Carrasquillo Dr. David Mulry Engl 2112 Feb 13, 2017 Who is Mr. Kurtz, and what does Conrad use him for? Mr. Kurtz is the main character in Joseph Conrad s English novella, Heart of Darkness. There is no proof that Mr. Kurtz is based on a real person, so it is assumed that he is a made up character. When Mr. Kurtz is first introduced the audience learns that he is a Belgian ivory trader and he was sent to Africa by his employer for work. At first glance, Mr. Kurtz just represents a normal Analysis Of Joseph Conrad s Heart Of Darkness Shelly Pyakurel Ellen Stockstill English 4 DC 27 April 2015 Research Paper Heart of Darkness is a novel by Joseph Conrad that centers on Marlow, a man who goes to the Congo for a job opportunity. He meets a man named Kurtz, who is well known by many. Once he gets to the Congo, he sees colonialism first-hand. He sees that the natives of the country were practically enslaved and forced to work under very harsh conditions. The two major characters of the novel are Marlow and Kurtz. There are many minor characters throughout the novel as well. The novel shows readers how black men and women are referred to in such animalistic terms. Not even describing them as humans, but savages. They are not given any names, to the point to that they have no identity. When Marlow speaks about England, he describes it to be a dreary. Dreary indeed as imperialism is brought to light in this novel. â€Å"Ultimately, Marlow becomes complicit in the genocide and the madness in the Congo, choosing to conceal what he has discovered in Africa to protect the naivete of a lady.†(Baker). Joseph Conrad implies that there is really no difference between black and white; that black people are just less advanced than whites. This idea is not really on the same terms with equality or humanistic values, but for that time and day, Conrad had differing views from most people. Most Anglo men and women from that period believed black people to be savages and primitive. The first character to be analyzed in thisShow MoreRelatedAnalysis Of Joseph Conrad s Heart Of Darkness1504 Words   |  7 Pagescontrol over others and can be found in both people and objects. In Joseph Conrad’s Heart of Darkness the main character and narrator Marlow identifies a force within ivory that conveys a sense power within the enigmatic Mr. Kurtz. The African ivory trade was flourishing in the early 1900’s. Obtaining the precious object transformed some into greedy connoisseurs with endless intentions to get their hands on all of the continents ivory. Conrad shows that the power that is emitted from the ivory falls intoRead MoreAnalysis Of Joseph Conrad s The Heart Of Darkness 1801 Words   |  8 PagesAlly Jones Professor Smith English 1302 November 18, 2014 Female Roles in Joseph Conrad s the Heart of Darkness: In regards to Joseph Conrad’s Heart of Darkness, many literature reviews focus on the motifs of Imperialism, the symbolism of darkness and fog, or the aspect of racism in Conrad’s work. During the era which Conrad wrote, England was going through the Victorian Era, which was marked by a shift in views on morality. The term â€Å"Victorian morality† is used today to describe values whichRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1713 Words   |  7 PagesMonth: January 2014 Name: Faris Khan Period: 3 Title: Heart of Darkness Author: Joseph Conrad Date started/date completed: 1/19 - 1/28 Pages read: 96/96 (Including the ten page introduction, 106/96) Rating of book (1-10): 9/10 Above you rated this book. Explain in detail why you gave this book that score: Author Joseph Conrad uses a very interesting method of narration in his novel, Heart of Darkness. The novel itself is written in first person, from the perspective of an unnamed sailor aboardRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1552 Words   |  7 Pagesfollowers. Historically, people have been socialized to accept and adhere to these stereotypes. Women have an important role in Joseph Conrad’s Heart of Darkness. Women are used in this novella reflect an important aspect of culture: sexism. Heart of Darkness was originally published in 1898, a period where women were facing especially harsh discrimination. Conrad’s Heart of Darkness tells the story of Marlow, an experienced sea captain, who is setting out on a mission to rescue Kurtz, an intelligent butRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1555 Words   |  7 PagesAlthough the author Joseph Conrad never met the German philosopher Gottfried Wilhelm Leibniz, who died more than a century before Conrad’s birth, their distinct philosophies still have numerous points of intersection, suggesting some fundamental truths within the structure of the human reality. Through the novella, Heart of Darkness, Conrad details his perspectives on the faults of man and reality as a whole, with views often coinciding with many of Leibniz’s own, as found in his numerous philosophicalRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1233 Words   |  5 PagesImperialism has often been described as a light, a method to guide the uncivilized. However in Heart of Darkness, Joseph Conrad sheds true light on the subjec t. In the novel, Conrad exposes the situation in Congo during the era of Imperialism for the Europeans. Conrad reveals the exploitation of the natives through a tale of Marlow, an introspective sailor, and his nightmarish journey up the Congo River to meet a reputable European trader, Kurtz. As the life of the great Kurtz comes to a close, theRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1250 Words   |  5 Pages Written in 1902, Joseph Conrad’s Heart of Darkness follows the character Marlow in his journey up the Congo River to find the mysterious Kurtz, an ivory trader. In the story, Conrad explores the issues of colonialism and imperialism. The Company has enslaved native Congolese to help them mine for ivory and rubber in the area. The Congolese experience brutal working conditions as the company profits off their free labor. Racism is evident throughout the story with Marlow calling the blacks â€Å"savages†Read MoreAnalysis Of Joseph Conrad s Heart Of Da rkness963 Words   |  4 Pagespeople. Heart of Darkness, by Joseph Conrad, can be criticised through many different lenses. Though Natives are a large part of Conrad’s narrative of European atrocities in the Congo, his treatment of Congolese Natives throughout the book show them to be nothing more than props. Conrad skews Natives language, culture and intelligence to fit Europeans schema for Africa and Africans. Conrad’s Heart of Darkness is placed in a colonized Congo. ...despite Heart of Darkness s (Joseph Conrad) obviousRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1080 Words   |  5 Pages1 Kathrine Carrasquillo Dr. David Mulry Engl 2112 Feb 13, 2017 Who is Mr. Kurtz, and what does Conrad use him for? Mr. Kurtz is the main character in Joseph Conrad s English novella, Heart of Darkness. There is no proof that Mr. Kurtz is based on a real person, so it is assumed that he is a made up character. When Mr. Kurtz is first introduced the audience learns that he is a Belgian ivory trader and he was sent to Africa by his employer for work. At first glance, Mr. Kurtz just represents a normalRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 2026 Words   |  9 Pages Ryan Li 7/22/17 AP Lit/Comp Summer Reading Heart of Darkness Heart of Darkness is written by Joseph Conrad and published in 1899. It is a novella written in the early modernism literary period. Joseph Conrad was born as Jà ³zef Teodor Konrad Korzeniowski on December three 1857 in Berdichev, Ukraine to Polish parents. He was raised and educated in Poland. After his career is the seafarer in the French and British merchant Marines, he wrote short stories which he used his experiences Analysis Of Joseph Conrad s Heart Of Darkness Ryan Li 7/22/17 AP Lit/Comp Summer Reading Heart of Darkness Heart of Darkness is written by Joseph Conrad and published in 1899. It is a novella written in the early modernism literary period. Joseph Conrad was born as Jà ³zef Teodor Konrad Korzeniowski on December three 1857 in Berdichev, Ukraine to Polish parents. He was raised and educated in Poland. After his career is the seafarer in the French and British merchant Marines, he wrote short stories which he used his experiences in remote places and combined it with an interest in moral conflict and the dark side of human nature. He died on August 3, 1924 in England. Literary modernism was predominantly in England it was popular from c. 1910 to c. 1960. The†¦show more content†¦Marlow was frustrated when he learned that he had to wait until the boat is repaired. Marlow then meets the Company s manager, who informed him that Kurtz is ill. The Manager pretended to be concerned for Kurtz, but Marlow suspected that the Manager wrecked the boat to stop supplies from reaching Kurtz. Marlow also meets the Brickmaker, whose position seems unnecessary because he lacks the material for making bricks. After waiting for three weeks, a group of traders named â€Å"The Eldorado Exploring Expedition† whom are led by the Manager’s uncle arrives. While Marlow is lying on his salvaged boat one night, he overhears the manager and his uncle having a conversation. Marlow concludes that the Manager is worried that Kurtz is trying to steal his position. The uncle told the Manager not to worry and have faith that the jungle will â€Å"do a way† with Kurtz. Marlow’s boat is finally repaired and he and his passengers and crew that consisted of: the Manager, some agents, and a crew of cannibals depart from the Central Station. About fifty miles away from Kurtz’s Inner Station, they find a book titled An Inquiry into some Points of Seamanship, a reed hut, and a woodpile. As the boat crept towards Kurtz, the boat was attacked by a volley of arrows. The Whites fire rifles into the jungle while Marlow navigates the boat. A native helmsman is killed by a spear, and his body is dumped overboard. Kurtz assumes that the natives that attacked the boat haveShow MoreRelatedAnalysis Of Joseph Conrad s Heart Of Darkness1504 Words   |  7 Pagescontrol over others and can be found in both people and objects. In Joseph Conrad’s Heart of Darkness the main character and narrator Marlow identifies a force within ivory that conveys a sense power within the enigmatic Mr. Kurtz. The African ivory trade was flouri shing in the early 1900’s. Obtaining the precious object transformed some into greedy connoisseurs with endless intentions to get their hands on all of the continents ivory. Conrad shows that the power that is emitted from the ivory falls intoRead MoreAnalysis Of Joseph Conrad s The Heart Of Darkness 1801 Words   |  8 PagesAlly Jones Professor Smith English 1302 November 18, 2014 Female Roles in Joseph Conrad s the Heart of Darkness: In regards to Joseph Conrad’s Heart of Darkness, many literature reviews focus on the motifs of Imperialism, the symbolism of darkness and fog, or the aspect of racism in Conrad’s work. During the era which Conrad wrote, England was going through the Victorian Era, which was marked by a shift in views on morality. The term â€Å"Victorian morality† is used today to describe values whichRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1713 Words   |  7 PagesMonth: January 2014 Name: Faris Khan Period: 3 Title: Heart of Darkness Author: Joseph Conrad Date started/date completed: 1/19 - 1/28 Pages read: 96/96 (Including the ten page introduction, 106/96) Rating of book (1-10): 9/10 Above you rated this book. Explain in detail why you gave this book that score: Author Joseph Conrad uses a very interesting method of narration in his novel, Heart of Darkness. The novel itself is written in first person, from the perspective of an unnamed sailor aboardRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1396 Words   |  6 PagesShelly Pyakurel Ellen Stockstill English 4 DC 27 April 2015 Research Paper Heart of Darkness is a novel by Joseph Conrad that centers on Marlow, a man who goes to the Congo for a job opportunity. He meets a man named Kurtz, who is well known by many. Once he gets to the Congo, he sees colonialism first-hand. He sees that the natives of the country were practically enslaved and forced to work under very harsh conditions. The two major characters of the novel are Marlow and Kurtz. There are many minorRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1552 Words   |  7 Pagesfollowers. Historically, people have been socialized to accept and adhere to these stereotypes. Women have an important role in Joseph Conrad’s Heart of Darkness. Women are used in this novella reflect an important aspect of culture: sexism. Heart of Darkness was originally published in 1898, a period where women were facing especially harsh discrimination. Conrad’s Heart of Darkness tells the story of Marlow, an experienced sea captain, who is setting out on a mission to rescue Kurtz, an intelligent butRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1555 Words   |  7 PagesAlthough the author Joseph Conrad never met the German philosopher Gottfried Wilhelm Leibniz, who died more than a century before Conrad’s birth, their distinct philosophies still have numerous points of intersection, suggesting some fundamental truths within the structure of the human reality. Through the novella, Heart of Darkness, Conrad details his perspectives on the faults of man and reality as a whole, with views often coinciding with many of Leibniz’s own, as found in his numerous philosophicalRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1233 Words   |  5 PagesImperialism has often been described as a light, a method to guide the uncivilized. However in Heart of Darkness, Joseph Conrad sheds true light on the subjec t. In the novel, Conrad exposes the situation in Congo during the era of Imperialism for the Europeans. Conrad reveals the exploitation of the natives through a tale of Marlow, an introspective sailor, and his nightmarish journey up the Congo River to meet a reputable European trader, Kurtz. As the life of the great Kurtz comes to a close, theRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1250 Words   |  5 Pages Written in 1902, Joseph Conrad’s Heart of Darkness follows the character Marlow in his journey up the Congo River to find the mysterious Kurtz, an ivory trader. In the story, Conrad explores the issues of colonialism and imperialism. The Company has enslaved native Congolese to help them mine for ivory and rubber in the area. The Congolese experience brutal working conditions as the company profits off their free labor. Racism is evident throughout the story with Marlow calling the blacks â€Å"savages†Read MoreAnalysis Of Joseph Conrad s Heart Of Da rkness963 Words   |  4 Pagespeople. Heart of Darkness, by Joseph Conrad, can be criticised through many different lenses. Though Natives are a large part of Conrad’s narrative of European atrocities in the Congo, his treatment of Congolese Natives throughout the book show them to be nothing more than props. Conrad skews Natives language, culture and intelligence to fit Europeans schema for Africa and Africans. Conrad’s Heart of Darkness is placed in a colonized Congo. ...despite Heart of Darkness s (Joseph Conrad) obviousRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1080 Words   |  5 Pages1 Kathrine Carrasquillo Dr. David Mulry Engl 2112 Feb 13, 2017 Who is Mr. Kurtz, and what does Conrad use him for? Mr. Kurtz is the main character in Joseph Conrad s English novella, Heart of Darkness. There is no proof that Mr. Kurtz is based on a real person, so it is assumed that he is a made up character. When Mr. Kurtz is first introduced the audience learns that he is a Belgian ivory trader and he was sent to Africa by his employer for work. At first glance, Mr. Kurtz just represents a normal

Essay about The Sambia Tribe Coming of Age Rituals

The Sambia Tribe Coming Of Age Ritual Children all over the world experience many different transitions from childhood to adulthood. The Sambia Tribe has a very strange coming of age ritual. This ritual was originated in Papua New Guinea, which is a country in Oceania. This is a ritual for male not female. It begins at the age of seven. There are six stages to this ritual. The ceremony lasts seven days. The first stage is when the boys are removed from their mothers and are put in a men’s cult. In the first stage a crowd of men take the boys in beside a river. A war leader picks out a sharp stick and sticks it deep inside the boy’s nostrils until he bleeds into a stream. Then an older man tells all the boys that they have to copulate†¦show more content†¦He has to place mint leaves in his nostrils and chew on a certain branch while having intercourse so he does not smell her genital odors. After this, he must bathe in mud and bleed his nose each time his wife menstruates. The man becomes upset with his wife because he is upset that he has to nose bleed each time she menstruates because she pollutes him and endangers his life. By this point the boy is now a man that has been isolated from women for 12 years, has practiced homosexual fellatio, and has heard the dangers of vaginal intercourse. His wife then has to be taught to practice fellatio before they attempt vaginal intercourse. She must ingest semen given to her by her husband to later be able to provide from her child while producing breast milk and strong bones. It is Estrada 3 believed that breast milk is transformed semen and therefore it is the men who indirectly nourish the baby. The sixth stage is when he has achieved masculinity by having a child, and preferable two. The man is then not allowed to have intercourse with the new mother and he must stay away from the child until it is breast fed for several years. He does not need to bleed from his nose anymore unless he has another wife. He must keep the male cult a secret he cannot tell anyone not even his wife and if he does he will be castrated and killed. The main thing the men are taughtShow MoreRelatedMasculinity in the Philippines12625 Words   |  51 Pagescopies of articles. Please contact the publisher for any further use of this work at philstudies@admu.edu.ph. http://www.philippinestudies.net Fri June 27 13:30:20 2008 Philippine Commonwealth and Cult of Masculinity Alfred W. McCoy In the imperial age, the military shaped society to suit its peculiar needs. Modem armies are complex, costly institutions that must ramify widely to mobilize the vast human and material resources their operations require. Since the armed forces demand the absolute obedience

Fahrenheit 451 by Ray Bradbury Essay - 569 Words

Enjoy: Fahrenheit 451 is a book for a variety of people. The main age of when this book should be read is when a person is above the age of 14 years old. This book is recommended for ages 14 and up because of the content in which the story is told. Also the compression of this book is in depth and important to the making of our future. Ray Bradbury uses strong words that help build up the story. This book is a dystopian book written in the 1950’s and having the book takes place in the 21st century. A recommended for this book is to people who are interested in dystopian novels. Also that the reader can relate the story to real life situation, for some things in the book did come true. Ray Bradbury’s Fahrenheit 451 is recommended for†¦show more content†¦I like science-fiction and dystopian novels because it allows me understand different views of how the world will be in the future. This dystopian novel allows me to help the future to become a place that is go od and allows me to change the future and protect it into becoming a society in which is dystopian or a utopian novel. I also like the foreshadowing of the book and events that happened in real life. This book was written in the 1950’s and since it was a dystopian novel, it talked about the future. In this book, Bradbury talks about a seashell that people can listen to music with, which lead to the iPod that Steve Jobs created in 2001. Also, in this book an interactive TV was used that was the size of a wall. This interactive TV was foreshadowed and now with the technology advancements, having an interactive TV is now possible. Also in Fahrenheit 451, it said that there was a TV that was a size of a wall in a room. This huge TV that was foreshadowed is now used in sports arenas and other venues. Setting: This story takes place in the future in an unknown city. This book takes place in the future where there are no speed limits. Characters: - Guy Montag Guy Montag is a firefighter and he is the protagonist. He is on a quest to find his purpose in life through books. He is wakes up with a feeling of emptiness in knowledge. He goes out to find out more about books and what they have to offer in life. - MildredShow MoreRelatedFahrenheit 451 by Ray Bradbury719 Words   |  3 PagesThe flash point of paper, or the temperature at which paper will burst in flames, is 451 degrees Fahrenheit. In Fahrenheit 451, written by Ray Bradbury, the main character, Guy Montag, is a â€Å"fireman† in a futuristic society where he and his coworkers start fires, rather than put them out. Books are banned and burned, along with the owner of the book’s house and sometimes even the owner of the book, upon discovery. Technology has taken over in a sense that social interaction between the average personRead MoreFahrenheit 451 By Ray Bradbury1952 Words   |  8 Pagesis clearly displayed in the plight of Ray Bradbury’s novel about a dystopian American society, Fahrenheit 451, which contains many ideas and bits of content that some people believed should be censored. In fact, one of the reasons that this novel was censored for displaying the dangers of censorship, which is both extr emely ironic, and telling as to where this society is going. Thanks to several distributors and oversensitive parents and teachers, Fahrenheit 451 has been banned in many schools overRead MoreFahrenheit 451 By Ray Bradbury954 Words   |  4 Pages In Fahrenheit 451 by Ray Bradbury, the author uses allegory (often misinterpreted by readers) to show the dangers of mass media consumption and the decline of reading traditional media. Many readers draw incorrect conclusions (lessons learned) from the book due to how generally the book applies its theme. Government censorship, though an important topic, is not the intended focus of the novel Fahrenheit 451. Finally, Bradbury’s original message of the book shows the beauty of traditional media andRead MoreFahrenheit 451 By Ray Bradbury1592 Words   |  7 PagesWhen writing the introduction to Fahrenheit 451, author Neil Gaiman stated that â€Å"ideas--written ideas--are special. They are the way we transmit our stories and our th oughts from one generation to the next. If we lose them, we lose our shared history†. Gaiman is absolutely correct; especially because what he is saying heavily applies to books. Books are a critical aspect in shaping humanity as a whole, they create and share a network of creative ideas, history, and overall entertainment; to loseRead MoreFahrenheit 451 By Ray Bradbury1661 Words   |  7 Pages1.) In the novel, Fahrenheit 451 by Ray Bradbury, Montag’s view on life reverses. Two characters the influence the main character Guy Montag are the old lady whose house and books were burnt down and Mildred. The old lady was caught preserving books in her home. Firemen including Montag were ordered to burn the books. The old lady refused to leave her books, so she too was burned. She bravely gave an allusion as her last words, â€Å"Play the man,’ she said, ‘Master Ridley.’ Something, somethingRead MoreFahrenheit 451 by Ray Bradbury818 Words   |  4 PagesFAHRENHEIT 451 BY RAY BRADBURY Important People in Montag’s Life In Partical Fulfillment Of English 2 Ms Irina Abramov By Helen Hernandez November 9, 2012 â€Å"There are worse crimes than burning books. One of them is not reading them† -Ray Bradbury. In the past there were events that affected book writers. People will get together to burn books because they thought it was inappropriate or they were against their literature. Montag is a fireman in a futuristic society who would startRead MoreFahrenheit 451 By Ray Bradbury918 Words   |  4 Pagesâ€Å"Fahrenheit 451,† written by Ray Bradbury, is a futuristic, dystopian novel based upon a society secluded by technology and ignorance. In this future society, books are outlawed and firemen are presented with the task of burning books that are found in people’s homes. Montag, a fireman, finds himself intrigued with the books, and begins to take them home and read them. As the story progresses, Montag learns the truth behind why books are outlawed and flees his city to join the last remnants of age-oldRead MoreFahrenheit 451 By Ray Bradbury863 Words   |  4 PagesTh e novel, Fahrenheit 451 was written by Ray Bradbury and it took place in the dystopian future. Throughout each novel, we are able to see a major theme, which is censorship. In this essay, I will explain how this theme are explored in the story by using the literary devices. To begin with, in this novel, censorship is not given a straight description, but we can see how the author shows it through many literary elements, such as using the setting, tone and symbolisms even foreshadowing. This novelRead MoreFahrenheit 451 By Ray Bradbury943 Words   |  4 PagesIn the novel Fahrenheit 451, written in 1951 by Ray Bradbury. There are many similarities between the novel and contemporary society, including technology, family lifestyle and censorship. In Fahrenheit 451, Bradbury’s main focus was on technology, such as televisions. Televisions were a big deal back in 1950, individuals were thrilled to get their hands on the new device. When it comes to Mildred, Montag s wife in Fahrenheit 451 novel. Mildred was so obsessed with televisions. She had three differentRead MoreFahrenheit 451 By Ray Bradbury1592 Words   |  7 PagesWhen writing the introduction to Fahrenheit 451, author Neil Gaiman stated that â€Å"ideas--written ideas--are special. They are the way we transmit our stories and our thoughts from one generation to the next. If we lose them, we lose our shared history†. Gaiman is absolutely correct; especially because what he is saying heavily applies to books. Books are a critical aspect in shaping humanity as a whole, they create and share a network of creative ideas, history, and overall entertainment; to lose

Core Value of Coca-Cola Free Essays

Core values and beliefs: Coca-Cola has the most valuable brand name in the world, and as one of the most visible companies worldwide. The culture of it is defined by the seven core values: leadership, the courage to shape a better future; passion, Committed in heart and mind; Leverage collective genius; integrity, be real; collaboration, diversity, as inclusive as our brands; quality, what we do, we do well; and accountability. The central promise is to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference in the world. We will write a custom essay sample on Core Value of Coca-Cola or any similar topic only for you Order Now As a global business, our ability to understand, embrace and operate in a multicultural world — both in the marketplace and in the workplace is critical to our sustainability. Their diversity workplace strategy includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth. Their diversity workplace strategy includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth. Rules of behavior: The vision serves as the framework guide every aspect of the company business by describing what the employees need to accomplish in order to continue achieving sustainable, quality growth from the following five aspects: people, Be a great place to work where people are inspired to be the best they can be; portfolio, Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value; planet, be a responsible citizen that makes a difference by helping build and support sustainable communities; profit, Maximize long-term return to shareowners while being mindful of our overall responsibilities; and productivity, Be a highly effective, lean and fast-moving organization. In the world of international trade, products also carry cultural values and many of these products remain as commodities but others emerge as cultural icons. How do certain products take on a special symbolic status and are idealized in a culture? The answer to this question is a rather complex one. It has to do with how cultural artifacts are embedded into the cultural space of the past. Language used: Coca Cola has been sold in more than two hundred countries under their local languages. But the official language of coca cola is English. In the language they have already used in the local language because that’s another marketing strategy to appeal to the local customers. Relationship with employees: Respecting human rights and protecting workplace rights is fundamental to its culture and imperative for a sustainable business. An essential ingredient in every one of the products is profound commitment to human rights and workplace rights. Its human rights statement is guided by the United Nations Declaration of Human Rights, the ILO declaration on fundamental principles and rights at work and related international covenants. Every worker has a fundamental right to a safe and healthy workplace. Providing a safe and healthy working environment for all of our people is a core element of our Workplace Rights Policy and fundamental to the success of our business. In recent years, they have more clearly defined what we stand for with respect to human and workplace rights. They have also begun the complex work of ensuring that their entire business system and supply chain align with our policies. They expect their company, their bottling partners and their suppliers to avoid causing, or contributing to, adverse human rights impacts as a result of business actions and to address such impacts when they occur. Important symbols and artifacts: The distinctive symbol is recognized the world over on Coca-Cola adverts, bottles and cans – but it has also undergone a few changes over the last century and a quarter. In the world of international trade, products also carry cultural values and many of these products remain as commodities but others emerge as cultural icons. How do certain products take on a special symbolic status and are idealized in a culture? The answer to this question is a rather complex one. It has to do with how cultural artifacts are embedded into the cultural space of the past. In the world of international trade, products also carry cultural values and many of these products remain as commodities but others emerge as cultural icons. How do certain products take on a special symbolic status and are idealized in a culture? The answer to this question is a rather complex one. It has to do with how cultural artifacts are embedded into the cultural space of the past. Appropriateness and the relevance to organizational history and the culture: As a global business, our ability to understand, embrace and operate in a multicultural world — both in the marketplace and in he workplace is critical to our sustainability. Their diversity workplace strategy includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth. Our diversity workplace strategy includes programs to attract, retain, and develop diverse talent ; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth. How to cite Core Value of Coca-Cola, Papers

Red Bull Report free essay sample

Red Bull is one of the most famous brands in the drink industry. With an innovative product Red Bull was able to sell millions and millions of cans and to draw profits of dizzy amount. But as often it is not only the product which determinates the success or failure of a company. And of this Red Bull is a very good example. Although nowadays Red Bull has to compete with the biggest drink companies in the world (Coca Cola, PepsiCo), it detains in its segment almost everywhere more than 50% market share. It is true that Red Bull was the first large and international energy drink producer, but for their leadership they did and still do a lot of accurate marketing actions in order to preserve and improve their awareness and image and as consequences their position. Like mentioned the marketing actions of Red Bull were very accurate and coherent themselves. Dietrich Mateschitz, the founder of Red Bull, was spending about two years to create the product and their packaging. He conceived an advertising strategy with basically two slogans (â€Å"Red Bull gives you wings† and â€Å"Red Bull revitalizes body and mind†), which are still in the Red Bull ads nowadays. The message of the ads is always the benefit of the product. This red line has been seen from the beginning until today. Red Bull focused a lot of the functional side of the drink. Also because of that Red Bull is practicing a premium price, they argue that it is easier to believe in an efficiency of a product if it is more expensive than their competitors. A lot of marketing actions of Red Bull wants to show people the different use opportunities of their drink. It should not be only a mixer or a clubbing drink. Therefore Red Bull defined 5 potential users: students, drivers, clubbers, business people and sports people. Red bull was able to get in some way mystic. But why? First of all the category of drink (energy drink) was completely new. Then Red Bull has a clever distribution and a new-market-enter concept. First they are available in â€Å"in† bars, discotheques and stores. They sponsored peers to take Red Bull in the public (confiding in the word-of-mouth) and only in a successive moment Red Bull is available in the discount stores, when a lot of people already know it. They call this concept â€Å"seeding program†, that were able to create a wave of buzz around the drink before and the first time of its apparition. Also the only available packaging (cans of 250 ml without reducing the price if taken in great quantity) contributes to the mystification and success of Red Bull. Red Bull is very active in the event and sponsor marketing, taking a lot of attention if this kind of event or sport (sport sman) fits well together with the message of Red Bull as an energetic drink. So the sports are often extreme sports or related to speed (see Formula 1). All this things were contributing and still contribute to the brand equity. The company has always take care a very lot of their image and awareness. So Red Bull is an example of a good, successful and advised marketing. Do these sources change depending on the market or country? The Red Bull global marketing strategy is to use similar techniques everywhere, without differentiating the product or the brand characteristics depending of different countries or different markets. The Red Bull now-famous package is similar everywhere, characterized by the blue and silver small can (250 ml), which allows the company to give a different idea of drink to consumers. In fact this small can signal that the product is different and stronger than traditional soft drinks. The demonstration of the power and success of this can comes from the Red Bull attempt to commercialize a different package for its product. The company developed a glass brown bottle that had to be sold in places where cans were not allowed; it was introduced in Germany when Red Bull was launched in this country, and the quick demand of the product outpaced supply, so the company was forced to sell glass bottles. As soon as glass brown bottles were commercialized, sales fell off. Dietrich Mateschitz, the company founder, wants Red Bull to be drunk by everyone and everywhere; he wants consumers to drink it whenever they need a lift, whether it is morning, noon or night. This is another point of strength of Red Bull marketing strategy, because the company doesn’t define a specific demographic or psychographic segment as its target market. Red Bull doesn’t want to focus on a narrow consumer target, and this ensured to the company to be able to grow into numerous market segments. Moreover Red Bull’s advertising doesn’t specify any consumption occasions, which further facilitated an elastic positioning. In fact, at the beginning, Red Bull consumers in Austria were dancers, clubbers and ravers who used the drink to stay fresh during late-night parties. This was a very good publicity for the company, because this party-association created a significant buzz around the drink. Red Bull was used primarily as a mixer, a strategy allowed from the company useful to make Red Bull to be present in every kind of place and to be drunk in a lot of contests; in fact Norbert Kraihamer, Red Bull’s Group Marketing and Sales Director, said â€Å"We are not against mixing, but over time we must make sure that the product is regarded as much more than a mixer†. The Red Bull intention has always been to communicate to everyone and in every country same concepts, and to do it the company used animated television spots adopted uniformly across the company’s global market. Said Kraihamer: â€Å"Even in a country where they speak a different language, we send the same message using the cartoon†¦. The power of our marketing mix works†. The mot â€Å"Red Bull gives you wiiings† became a well-known sentence in all over the countries where the drink was sold. Usually the company used a â€Å"pre-marketing† strategy to establish awareness in markets where the product were not yet sold. It consisted in sponsoring events that took place in countries where Red Bull was not available, because like Kraihamer said â€Å" we want to be recognized as the pre-eminent brand, even if we are not there†. Only once Red Bull tried to go over his traditional marketing entry strategy and it was a big mistake. It happened when they were introducing the product into the United Kingdom in 1995. In fact, marketing managers wanted to change the idea of â€Å"stimulating† drink in that one of â€Å"energy† drink. It was a failure. In England consumers were very familiar with sport drinks category, dominated from decades by another brand, Lucozade. Management also changed the word-of-mouth strategy which characterized the awareness of the product until then. All preliminary steps were skipped and Red Bull started to be sold in the largest supermarkets and convenience stores, delaying every kind of buzz that has always been the strength of the brand. The last mistake in which UK management incurred was to introduce a new advertising concept; instead of the usual slogan they used a new one: â€Å"Never underestimate what Red Bull can do for you†, which not really clarify what was the company positioning. What is more, they focused advertising efforts on billboards that were not as effective in communicating product’s benefits as electronic media. After necessary changes, between 1997 and 2001 Red Bull was able to gain the 48% of the energy and sports drink market. Another different, but successful marketing entry strategy was applied during the introdu ction of Red Bull into the US market in 1997. The company used the so-called â€Å"cell† approach, consisting in dividing key markets in the country into targeted geographic segments, rather than attempt a nationwide launch. Even if the entry strategy was different from the usual one, Red Bull didn’t change the sources of brand equity that have always dictated the success of the company by giving to all consumers the same idea of what Red Bull drink was, and which were its benefits like functional product. Red Bull’s Marketing Program Analysis in terms of how it contributes to its brand’s equity. When a new product is launched on a market, first thing to do is to choose brand elem ents, identify points of difference and points of parity. Unless we do that, we can’t start thinking about marketing activities and so on. The reason is very simple. Everything must fit each other. The message that we are sending through our marketing program must reflect the desired perception of our product that we want to fix in consumers’ minds. The truth is that marketing communication is the main source of consumer’s knowledge about the product. There can’t be any misunderstandings or contradictions between this and the brand image. In our opinion, in case of Red Bull’s marketing program, everything was carefully planned. It contributed to build strong brand equity. Everything was important: pre-marketing, sponsorship and way of advertising. First of all, they managed to build one scheme of introducing their energy drink, which they copied in each country. It is how they made the product recognizable in every country in the same way with the same associations across the cultures. It also allowed lowering the costs of expanding, because the product did not need additional adaptation to another country. A very important point of their strategy was to make a buzz over the Red Bull energy drink before launching on a new market. People were talking about this drink, wondering what it is exactly, an atmosphere of excitement was created. This marketing trick was increasing brand’s equity. Firstly, the brand was known before entering the market. Secondly consumers were aware of its benefits and unusual ingredient which was kind of mystery. Of course sometimes the rumors were negative, but still everybody was just waiting to try â€Å"this new thing†. Word-of-mouth communication was the key of their marketing program. Slightly controlled, by for example placing empty cans in clubs and pubs to build an illusion of popularity, it helped to build brand equity based on consumers’ own impressions. As they said: â€Å"we do not market the product, we let the consumer discover it†. Thanks to that, Red Bull users are more convinced of the effect that the drink brings, as it seems to come from them-selves and from peers, not â€Å"from the TV screen†. That kind of media is maybe the oldest one, but the most efficient. It does not mean that they completely resigned from advertisements. In fact, TV commercials are still one of the most efficient ways of influencing consumers as they can reach the biggest spectrum of them and they allows for sight, motion and sound and so they stimulate many human senses. Of course Red Bull had some TV spots, but very simple one. A cartoon always based on the same scenario two people, one advising to another lacking the energy to drink Red Bull and the line: â€Å"Red Bull gives you wiiiings†. It could fit consumer of every age. It allowed the brand not to be classified for only one target group. Although these are young people of 14-19 years old, who are the biggest group of buyers, this openness for people of every age brought by marketing program is the point of difference. Other products of the same category are focusing on specific target group or specific occasion of usage. Red Bull case is different. They wanted to make a product for every occasion. And so advertisements where never specifying the proper time of drinking. They were emphasizing the purpose of using – whenever people are mentally or physically fatigue – these were the only two dimensions characterizing a Red Bull consumer. Thanks to that brand equity increased as it better cover the market. Sampling was a crucial part of the Red Bull marketing program. Energetic people conv incing others to try and drink Red Bull at the right time and at the right place – every aspect of a product trial was carefully planned. Thanks to that brand’s equity increases, because people can try the product just â€Å"in time† to see how it works, to feel benefits and so to spread the good word further to friends. The most important thing that contributed the brand equity was their approach to sponsor sport events. By sponsoring individual athletes or international competitions and events, they were showing brand’s involvement in viewer’s country. This pre-marketing strategy helped to establish awareness of the product and good associations with the brand before entering the market. The whole Red Bull marketing program was well-considered. Marketers have chosen various communication options, which shared common meaning but simultaneously were complementary, to build strong and unique brand equity. They did just one mistake during launching the product on the UK market as they thought it differ from another. Fortunately, they realized their mistake very quickly and they took necessary steps to fix the situation. Future Scenarios for Red Bull How to maintain its momentum? How to develop its extension? What would its marketing strategy be? Red Bull, in spite of its premium marketing strategy, will figure lots of new challenges in the future. Even if there have been some mistakes in the direction’s choices, as the launch in the UK or the attempt to commercialize the tea â€Å"Carpe diem†, it’s clear that they have invented not only a new category of food: â€Å"Functional†, but also a very good way to enter in people’s mind, focusing on each costumer. However, there is a question: how to keep this little empire on the top? Now, more than ever, it is important to focus on its core product, as had happened in the first years. The reason for this is simple: too many big competitors on the market as well as small ones. Consequently to this situation, Red Bull has lost a big market share due to others brands attempting to copy Red bull’s marketing strategies to enter the various segments. Another problem is the major cost they have to support for the different advertising campaigns: more than the 30% of the revenues, in spite of the big competitors like Coca Cola and Pepsi that just spend 9% of them. This is a necessary cost, if Red Bull wants to remain a top brand in its sector. Anyway, as we could see from the results, all attempts to launch new products or to try common marketing strategies have failed or didn’t have much success. A good example of that are the â€Å"Carpe diem† tea and eventually the fast-food chain with the homonymous name. The costumers’ awareness has been build trough the years focusing on every â€Å"cell† they got in; now that all this work has been done, they can’t just adopt big brands strategies. They have to continue to keep the image in people’s mind, the one of their first and so innovative product. In these last years, we’ve seen the scarce answer that the market has given to product as â€Å"Red Bull Light† and above all the â€Å"Red Bull Cola†. This last one, even if it has been presented trough the usual channel used by Red Bull, like the â€Å"Red Bull Teams† out of Universities and Colleges, it had no success. It has been for sure a too big challenge for them. They moved too much from their border this time; it is the reason why in many European Countries the product has not even been launched. It means they’re very scared of the present situation since the big competitors are taking more and more shares of Red Bull’s market. If they want to try to move in new sectors or to create a new product for different segments, they should create other brands. In the present situation they’re giving an image of dispersion, just losing more space without any profit. On the other hand, the evolution of its marketing strategy being a sponsor of extreme and high-speed sports and also the decision to buy a soccer team and to create a F1 team, makes us understand that its basic values are still the same. We can see how it sponsors athletes, who are the best in their ranges, even if their sports are still not so famous, or are not given any particular recognition to. Thanks to that, in the future, Red Bull will have best champions in new, very fashion and extreme sports. To be remembered, the Red Bull project to develop an air team; this requires a lot of money, but gives an enormo us payback in awareness and image. The brand is also very good in creating new events and contests, so to give them a very personal mark. These are the best occasions to strengthen again the relations with its core classes of costumers, like sportsmen and clubbers. At the end, we can say that Red Bull is still doing a really good job thanks to its creativity and fantasy, but it should take care not to get confused and disoriented because of many competitors trying to take its place. Stay focus and remember not to mix new and old challenges. That is the only way to get into the worldwide trade and extension.